Saturday, June 3, 2023

Xiaomi’s Christmas spot gives Santa a break from technology

Under the slogan “Disconnect from your connected home this Christmas”, Xiaomi tells a tender story of Christmas Eve with Santa Claus. Technology brand’s 60-second video gets great response on social networks

A classic resource of Christmas advertising are stories that feature Santa Claus. This year, Xiaomi took the opportunity to showcase a new face of a character loved by kids. The #MiNavidadXiaomi campaign promotes the message “Disconnect with your home this Christmas by connecting with it”. Softness and technology star on the spot.

The advertising is handled by Xiaomi Spain. The video shows how through the products of its Connected Systems it is possible to disconnect from the daily routine and make life much easier. In the video, three children use the brand’s technology to help Santa de-stress after distributing presents.

The audiovisual piece takes the opportunity to show the advantages of its products such as: the 200mp camera of its Xiaomi 12T Pro. Xiaomi Electric Scooter 4 Pro Electric Scooter, Xiaomi Vaccum Robot S2 Robot Vacuum Cleaner, Xiaomi Smart Blender Blender and Mi Smart Air Fryer 3.5L Air Fryer to give Santa Claus a relaxing moment, among other devices.

The story makes good use of every possible detail. Even a reindeer can be seen in the sled in the last part of the spot. The appearance is not accidental as it gives rise to the promotion of the Xiaomi Smart Pet Food Feeder and Fountain.

Times of National
Times of National
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