The French start-up Knap offers “connected” shopping carts, equipped with sensors and cameras to detect fraud and errors.
A shopping cart equipped with sensors and cameras to combat theft. An E.Leclerc supermarket in Antibes, in the Alpes-Maritimes, now offers connected shopping carts, reports the trade magazine LSA Conso. It is not yet a large-scale deployment, but rather an experiment carried out by the French start-up Knap. For several months now, about forty of its “cars of the future” have been available to customers at the Riviera store.
From the moment you use a scanette, the list of data is filled out at a time and the client disposes of the automatic caisse opened for gagner du temps at the sortie du supermarché, without having to wait to see the courses for them. pay. In order to use this cart, you will first need to unlock it using your loyalty card or mobile phone number. The customer then scans the products using an integrated camera when placing them inside the basket.
But two other cameras make it possible to monitor the customer’s actions and, therefore, identify possible fraud or common errors at self-checkout checkouts, to prevent, for example, the scanned product from being replaced by a more expensive one. The algorithms analyze the images and, if they suspect a theft, they send the video to the supermarket security guards without the customer knowing, so that they can verify the veracity or not of the theft, explains LSA Conso.
If the main argument remains the fight against theft, this digital cart also offers other additional functionalities. Its touch screen, for example, shows current promotions or the Nutri-Score of the products even if it is not indicated on the packaging. The startup also ensures that in the future it will be able to issue personalized ads to customers, based on their purchasing habits based on the data collected by their loyalty card.
Dylan Letierce, co-founder of KNAP – 02/11
“It brings all the benefits of e-commerce directly to your supermarket,” Knap co-founder Dylan Letierce said last November in BFM Business. The startup had just raised 3 million euros to expand. The tests carried out in the Antibes supermarket are the first carried out on a large scale. The company cites ongoing conversations with several major brands, including E.Leclerc, Intermarché and Carrefour.
Jérémy Bruno Journalist BFMTV