Prime Video will add advertising to its content and the offer without advertising becomes more expensive

By Le Figaro with AFP

Published 1 hour ago, Updated 49 minutes ago

This advertising-supported offer will begin in France during 2024.

Giant Amazon’s streaming platform Prime Video will add ads to its content from 2024, it said on Friday, and its ad-free offering will become more expensive. “To continue investing in engaging content and continue to grow that investment over the long term, starting in early 2024, Prime Video shows and movies will include limited ads.», announced the giant on its website.

This advertising-supported offer will launch in the United States, United Kingdom, Germany and Canada early next year, before France, Italy, Spain, Mexico and Australia during 2024, Amazon specifies. The price of the standard Prime subscription will not change. However, subscribers will be able to opt for ad-free content for an additional $2.99 ​​per month in the United States. The price of this subscription in other countries will be announced later, the group specifies.

Amazon is not the first streaming platform to offer this type of subscription. Disney+ launched an ad-supported subscription last year in the United States, cheaper than an ad-free subscription, and then expanded it to Europe. One of its main rivals, Netflix, has also launched these types of offers around the world. Streaming platforms seek to combat the drop in the number of subscribers, with offers with or without advertising, or by limiting the exchange of passwords between users.